The Best Way to Evaluate Your Content’s Effectiveness
4 ContentWRX Elements
Easy Set Up
Content Voice of Customer
Tracking Over Time
Data Export + API
Custom Analysis + Reporting Services
Content Coaching + Training Services
ContentWRX assesses content in light of its goal. ContentWRX evaluations focus on purposes including but not limited to
Expertise / thought leadership
About / branding
News / media / public relations
Monthly Surveys with Proven Protocols
Each month, ContentWRX launches a survey that asks about proven indicators of content effectiveness. Our survey protocols
HAVE GONE THROUGH RELIABILITY AND VALIDITY TESTING, so you can trust them.
ALIGN WITH THE GOAL OR PURPOSE OF YOUR CONTENT, so the questions are always appropriate.
FOCUS ON CONTENT, not anything else.
ALLOW YOU TO ASK A DEMOGRAPHIC QUESTION to understand who your content users really are.
Monthly Content Analytics
The monthly survey lets you know what users think about your content. Want to know what people do? We offer the option to track behavioral analytics and integrate them into your ContentWRX score. We collect only the analytics that provide the most insight into content effectiveness, including but not limited to
Time on site
Number of pages viewed
Monthly ContentWRX Score with Easy-to-Use Analysis and Reporting
ContentWRX applies an algorithm to your survey and analytics data to generate your ContentWRX Score. You can
Track changes or progress over time.
Breakdown scoring by device (mobile handheld, mobile tablet, or desktop / laptop computer).
Breakdown scoring by user segments that you customize.
Create useful reports to make the case for changes or to tout your success.
Download raw data to integrate with other data analyses.
Research-Based Recommendations and Guidance
ContentWRX helps you act on your evaluation by providing custom recommendations, offering supporting research, and curating good content examples.
The recommendations are dynamic based on your score and survey results, so they are always relevant.
We update the research and examples annually, saving you or your team hours and hours of information gathering.
Comparisons to Industry and Best-in-Content-Class
ContentWRX compares your score to an industry benchmark so you can see how your content stacks up against the competition. ContentWRX also allows you to compare your content to other industries that typically have the best content in its class. For example, you might want to see how your sales content compares to the best online retailers’ sales content.
Your users visit your site with smartphones, tablets, and everything in between, so our survey experience works well on mobile devices.
Content Microengagement Analytics How do your users scroll? Where do they pause? What content do they click on? Get more insight into your customers’ interactions with your content assets.
Evaluation at Section, Page, Component, + App Levels Content has impact at different levels. Get the flexibility to assess the content effectiveness of major site sections, specific pages, particular components or modules, and mobile apps.
Natural Language + Sentiment Analysis Your customers’ comments about your content and your organization are gold that ContentWRX can mine and visualize for insights.
API + Data Connectors Our API lets you integrate ContentWRX data into other tools, combine ContentWRX data with other data you have, and much more. Content insight just became faster and easier than ever. If you’re a developer, don’t miss these details.
Content Effectiveness Predictions Powered by the research-based best practices developed by Content Science, ContentWRX can explain how making changes to your content will impact your effectiveness—before you commit to fully creating and publishing that content.
Flexible User Interface Options Need special branding? Want survey invitations to align with your site or app design principles? We offer options for the user interface.
Easy Implementation + Maintenance
Tag once, then enjoy countless content evaluations.
The ContentWRX application also makes setting up new evaluations very simple. If you’re a developer, don’t miss these details.