Situation

To sustain and strengthen its value for members, CFA Institute wanted to know how their content was performing and whether it was effective for members.

CFA Institute recognized an opportunity to unify content creators and marketers by unifying their content approach and making content intelligence more accessible organization wide.

Solution

In-depth analysis, recommendations, and content intelligence system to make content data more accessible, reliable, relevant, and actionable.

Our analysis uncovered opportunities for greater content insights and impact. To help CFA Institute better understand their audiences’ behaviors when engaging with their content products, we created dashboards to aggregate several data sources into one spot for evaluation. We also applied our ContentWRX software to determine content’s effectiveness, to aid in interpreting the data, and to make it more actionable.

Results

Deeper behavioral and perception insights empower content creators and marketers to make strategic content decisions.

CFA Institute has the tools and data they need to get the most out of their content efforts. They’re able to track content performance across platforms and adjust as needed to meet the needs of their audiences.

Want to learn more?

Download the full case study.

Download

Related Case Studies

For more than 100 years, The American Cancer Society has helped people stay well, get well, and fight back against cancer. As the way people are consuming content is rapidly changing, ACS wants to ensure its wealth of content reaches its audiences in the most effective way possible.

Learn More

With more than 135,000 members in 150 countries and territories, CFA Institute is the largest association of investment management professionals in the world.

Learn More

When GMA members felt overwhelmed by too much content, Content Science provided analysis and strategy to help make GMA’s content more streamlined and findable.

Learn More