Content Operations + Capacity Benefits
- Stop debating content opinions and start collaborating on impactful content solutions informed by data
- Align content teams and stakeholders around content performance and effectiveness
- Show progress or impact to motivate content team members, stakeholders, and executives
Sales + Marketing Benefits
- Attract more of the right potential customers
- Learn about interests, perceptions, and behavior of specific customer segments
- Accelerate customers through the sales process
- Increase sales volume
- Open new markets quicker and more efficiently
- Prepare for product and service launches and promotions more effectively
- Get more value from branded or sponsored content
- Solidify customer affinity for your brand
Customer Experience + Support Benefits
- Reduce costs by reducing call volume and repeat calls
- Increase adoption and effectiveness of self-service
- Deepen customer engagement and loyalty
- Reduce customer churn
Employee Empowerment Benefits
- Increase employee productivity
- Deepen employee engagement and satisfaction
Artificial Intelligence + Content Automation Benefits
- Make content delivery more dynamic, contextual, and personalized
- Enhance machine learning about content effectiveness
- Predict whether and how draft content will be effective
- Enhance optimization and adaptability of content across multiple channels and devices
Industry-Specific Benefits
- Meet requirements to listen to user or customer
- Show impact of excessive reactions to compliance, such as extensive legal content or use of jargon
- Make tracking compliance easier and more efficient
Voice of Customer Benefits
- Close the content gap in voice of customer feedback
- Go beyond vague “satisfaction” to understanding opportunities to optimize or improve content
Analytics + Business Intelligence Benefits
- Close the content gap in analytics and business intelligence data
- Go beyond vanity metrics to understand whether and how content drives results
- Combine with big data to gain powerful insights about content and more