Goal-Based Evaluation
ContentWRX assesses content in light of its goal. ContentWRX evaluations focus on purposes including but not limited to
- Sales
- Expertise / thought leadership
- Customer service
- Technical support
- About / branding
- News / media / public relations
- Recruiting
Monthly Surveys with Proven Protocols
Each month, ContentWRX launches a survey that asks about proven indicators of content effectiveness. Our survey protocols
- HAVE GONE THROUGH RELIABILITY AND VALIDITY TESTING, so you can trust them.
- ALIGN WITH THE GOAL OR PURPOSE OF YOUR CONTENT, so the questions are always appropriate.
- FOCUS ON CONTENT, not anything else.
- ALLOW YOU TO ASK A DEMOGRAPHIC QUESTION to understand who your content users really are.