CFA Institute
Investment Management Association Unlocks a Wealth of Insight with Content Intelligence
In this case study, learn about the renowned not-for-profit’s content intelligence need, our solution, and the results.
For more than 100 years, The American Cancer Society has helped people stay well, get well, and fight back against cancer. As the way people are consuming content is rapidly changing, ACS wants to ensure its wealth of content reaches its audiences in the most effective way possible.
When GMA members felt overwhelmed by too much content, Content Science provided analysis and strategy to help make GMA’s content more streamlined and findable.
With more than 135,000 members in 150 countries and territories, CFA Institute is the largest association of investment management professionals in the world.
With our guidance, UGA’s Terry College of Business reimagined content for its MBA website.