MBA Content Lacked Strategic Direction

One member of Terry’s interactive team put it like this, “With no strategy in place, our content had grown unruly over the years, which brought little value to our users.” Those users were important—prospective MBA students. After talking extensively with Marketing + Communications Director Martha Dennis, we agreed to reimagine content so it attracted the right prospective students and convinced them to apply.


Thoughtful Strategy + Quality Content Development

Despite time constraints, we took a close look at Terry’s content situation. We talked with stakeholders, reviewed pertinent analytics, and audited the content in light of our best practices for opportunities to improve. Based on the insights we gained from analysis, we crafted a strategy for the MBA website content. We also helped UGA implement the strategy by writing new content and designing infographics.


Smooth Change + Compelling Content + Lasting Approach

Our work made Terry’s MBA web content clearer and more compelling to their ideal students. Our expertise and advice won stakeholder support for reimagining content across the entire Terry College of Business web presence. To further help Dennis’ team manage that change, we gave them custom tools and templates to use again and again.

Want to learn more?

Download the full case study.


Related Case Studies

In this case study, learn about the renowned not-for-profit’s content intelligence need, our solution, and the results.

Learn More

For more than 100 years, The American Cancer Society has helped people stay well, get well, and fight back against cancer. As the way people are consuming content is rapidly changing, ACS wants to ensure its wealth of content reaches its audiences in the most effective way possible.

Learn More

When GMA members felt overwhelmed by too much content, Content Science provided analysis and strategy to help make GMA’s content more streamlined and findable.

Learn More