Is Your Content Relevant?
Are you covering topics and issues of use to your customers? Does your audience perceive your content to be pertinent to their specific areas of interest?
If not, or if you are unsure, you are likely missing the mark when it comes to content relevance. This is so essential, we include this as one of the six dimensions of content effectiveness we measure with ContentWRX.
This step-by-step starter guide walks through key ways to get your content relevance initiative going.