Is Your Content Useful?
Do your users or customers find your content useful and meaningful to their goals? If not, your content is likely failing to help them accomplish what they came to your website or application to do.
It is essential that your organization makes content useful. This is so essential, we include this as one of the six dimensions of content effectiveness we measure with ContentWRX.
This step-by-step starter guide walks through key ways to get your content usefulness initiative going.